Appears like this enterprise is a GO for 2025.
I’m excited for the new alternative for athletes and coaches.
Maybe Simone will assist with the launch.
Click on PLAY or watch it on YouTube.
If profitable, hopefully they are going to add Males’s Gymnastics at some future date.
June 20, 2024 – Wilton, CT – As the primary girls’s skilled gymnastics league, the World Impression Gymnastics Alliance (GIGA) envisions a future the place “turning professional” in gymnastics permits athletes to pursue income alternatives on the sphere of play and maintain prolonged aggressive careers nicely past their late teenagers and school years.
The three founders, Maura Fox, CEO, Aimee Boorman, Chief of Athletes and Engagement, and LaPrise Williams, Chief of Sports activities Technique and Occasions, are dedicated to utilizing the ability of reside occasions, athlete storytelling and fan-first content material and experiences to achieve new audiences and develop the game at a time when curiosity in girls’s sports activities is surging.
“Ladies’s gymnastics has lengthy been a dominating drive through the summer time Olympics, capturing outsized media protection and main the best way on fan engagement,” mentioned Fox. “GIGA is right here to interrupt the 4-year cycle so athletes can translate their expertise and dedication right into a viable profession path and followers can proceed to benefit from the sport they love.”
Regardless of huge progress, girls’s sports activities continues to be an untapped market, and ripe for funding. Quickly rising girls’s sport league valuations (WNBA, NWSL) and new media rights offers are fueling income. Spectator attendance and TV viewership are breaking data. Throughout all Olympic sports activities, gymnastics is the de facto headliner, with NBC’s Tokyo primetime airing extra hours of girls’s gymnastics than another sport – males’s or girls’s. On the school stage, girls’s NCAA gymnastics generates 13 occasions extra income than males’s.
But following a university or Olympic profession, there’s been no method for feminine gymnasts to earn a residing. Title Picture Likeness (NIL) opens door to new enlargement – the #1 NIL feminine athlete is an LSU gymnast, who’s additionally #3 of prime 10 athletes general – however with no skilled path and platform, NIL worth isn’t sustainable.
“It’s been thrilling to see the recognition and aggressive stage of collegiate gymnastics rise. So many of those athletes are solely approaching peak efficiency in school and have the flexibility to additional advance. The fervour and drive to proceed within the sport doesn’t cease on the completion of eligibility,” mentioned KJ Kindler, Head Coach, Gymnastics, at Oklahoma College who, together with her crew, was not too long ago named “Nationwide Teaching Employees of the 12 months” by Ladies’s School Gymnastics Affiliation (WCGA). “GIGA will present a path to athletes who need to prolong their gymnastics careers nicely past the collegiate stage.”
As a mirrored image of the game’s far-reaching reputation and deep fan engagement, GIGA can be excited to announce a Netcapital marketing campaign, a fundraising effort that allows traders of each sort to empower athletes and encourage followers by backing the way forward for gymnastics.
The World Impression Gymnastics Alliance (GIGA) is the primary girls’s skilled gymnastics league and media platform, established to supply post-Olympic and NCAA athletes with skilled alternatives and to fulfill the rising demand from followers. Co-founded by Maura Fox, Aimee Boorman, and LaPrise Williams, GIGA merges a girls’s professional league with an progressive multimedia platform to reinforce athlete visibility and fan engagement by reside occasions, storytelling, and distinctive experiences.
Becky Downie
Who is aware of what prime gymnasts may need to compete for money?