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Thursday, June 13, 2024

Inside Gymnastics Journal | Interview with OZONE’s Vice President of Design, Lea Brown — Introduced by OZONE Leotards

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Over the following 12 months, we’ll be celebrating innovation and excellence in gymnastics, introduced by OZONE Leotards (https://ozoneleos.com/). OZONE is now a world firm! Their top-quality merchandise are excellent for gymnasts at each degree. Go to ozoneleos.com or e mail worldwide@ozoneleos.com for extra info!

This month, we chatted with OZONE’s Vice President of Design, Lea Brown.

Inform us just a little about your background and your function at OZONE…

I’ve been with OZONE for the reason that firm began in 2011. I graduated from faculty with a graphic design diploma and have all the time been concerned in gymnastics. I began on the age of three and competed right through degree 10 and into faculty. After faculty, I began teaching and liked designing the staff leotards. So, when OZONE got here to life, I used to be in a position to mix my love for gymnastics with my love for design. It was a dream come true! I at the moment am the VP of Design and likewise a gross sales advisor for our high-profile gyms. Serving to gyms create their leotards for his or her groups, USA Championships, and the Olympic video games is such an honor. I like serving to folks deliver their imaginative and prescient to life for his or her athletes.

What are a number of the sources of your design inspiration?

We have now such an incredible group of designers on our staff. We’re all consistently pulling concepts from attire, bathing fits, ice skating uniforms, clothes, even wallpaper! Anytime we see one thing we like we all the time ship photos to one another. We even have some fairly superb prospects that come to us with precisely what they need. We obtain photos of a number of concepts and mix them into one superb idea sketch. It really is so enjoyable to look at all of it come to collectively.

What are a number of the developments which were sizzling for this present season?

One present sizzling development this 12 months is daring colour leotards with the same-colored rhinestones. Final 12 months Pacific Reign did an all-blue leotard with blue stones, and it was unbelievable. That leotard is referenced continuously as in inspiration piece. One other factor that’s on development is designs utilizing geometric traces versus swirls. Swirls have been very fashionable prior to now, however every thing appears to be transferring away from that and to straight traces. We all the time attempt to keep forward of the curve and convey the following cutting-edge concept to the market as a substitute of following what everybody else is doing.

The previous few years, the design of the again of leotards has actually developed as nicely. Speak just a little about that…

The again design is one thing that we actually give attention to . You’ll be able to utterly change up the look of the leotard with the identical artwork and stones, however a distinct again. Final 12 months we launched a zipper again and other people have had an enormous curiosity in it. We weren’t certain how the market would take to it, however because of so many individuals inquiring about it we added a brand new sample with it this 12 months. Our objective yearly is to introduce 4-5 new again patterns to provide our prospects a singular selection.

You may have an unique crystal. How is it distinctive and totally different?

The OZONE rhinestone is understood worldwide. OZONE has a premium unique stone that has an unbelievable quantity of sparkle, and one of the best half about this stone is the value level which is equally as spectacular. We’re in a position to put twice as many – if not 3 times extra – stones on our leotards for a similar price as different corporations. Should you haven’t seen this stone in particular person, take a look at our web site at ozoneleos.com for a video displaying our leotards in motion!

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When working with membership house owners, what’s the course of like combining their concepts and inspiration into designs?

Truthfully, that is considered one of my favourite elements of my job! Generally prospects come to us with none concepts; they simply need us to ship them some proofs mocked up of their colours. At different occasions they know precisely what they need and can ship over inspiration concepts. Both method we now have an incredible staff of gross sales advisors and designers that create precisely what the client is searching for.

OZONE outfits the Brazilian Nationwide Staff. What’s that course of like and the way does the method move if you work with worldwide purchasers versus these in the USA?

Working with Brazil is such an honor and truthfully so enjoyable! They’re such good folks and have a really distinct fashion. They’re very energetic within the design course of and can ship a number of sketches or photographs of inspiration to us. We are going to shuttle on design for months earlier than we nail down the right leotards for them to showcase. I can’t look ahead to the world to see their Olympic leotards in Paris. I consider they’re one of the best assortment Brazil has worn but! Fortunately, the design course of for worldwide and home actually runs by means of the identical steps. With know-how being as superior as it’s immediately, we’re in a position to name, textual content, and video chat to make sure we’re all the time on observe with their imaginative and prescient.

Domestically, you all have additionally outfitted quite a few NCAA applications. How has that been and what’s that course of like working with collegiate coaches?

Working with faculty coaches is way totally different than working with membership gymnastics. More often than not the universities want a number of new leotards every season the place a membership solely wants one. We usually design for them in units of 3-4 customized leotards to ensure they’re all totally different. We additionally will do a design name with them which is a reside name the place the client can see the artist designing on their pc. They will see them add every sample piece, change colours, and transfer rhinestones! That method if they need one thing modified, they’ll see it in actual time. It’s a actually cool course of to look at.

You’re a part of a gymnastics household your self – how does that have an effect on your method to design?

Sure! My 9 12 months outdated daughter is a aggressive gymnast and she or he additionally loves to attract and design. She is all the time bringing me new concepts that she and her pals provide you with. I believe being round that age group in addition to being within the health club and at meets is essential so that you’re all the time listening and seeing what youngsters are into. Developments and style change so rapidly, and gymnastics tends to all the time have its personal development that’s natural to its group. If you’re not utterly concerned within the sport it is vitally arduous to know which design path to pivot in direction of subsequent.

What are a number of the design developments on the horizon for this subsequent season?

Properly, that may be a secret we cannot inform, however I can promise you gained’t be disenchanted!

For a membership proprietor or coach focused on discovering out extra about OZONE, how do they get began?

Go to our web site to see our superb catalog that simply dropped! Additionally, we now have a “discover my advisor” hyperlink on the backside of the homepage that can information you to your private advisor in your territory. It is possible for you to to name, textual content, or e mail them personally to get your designs began. Worldwide prospects can contact worldwide@ozoneleos.com for extra info!

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